CWBranding
All services

For Canadian brands

Visual Identity

A brand recognized everywhere

We develop visual identity as a system, not an isolated logo. Colors, typography, graphic elements and applications are designed to work on social media, websites, presentations and physical spaces.

The process starts with positioning: who you are, who you speak to and how you want to be perceived. The result is a cohesive brand that conveys professionalism from the first contact.

Visual Identity — CWBranding

Why invest

  • A more memorable and recognizable brand
  • A perception of professionalism and trust
  • Consistent visual communication across all channels
  • A solid foundation to grow and launch new products

What's included

  1. 01Brand research and concept
  2. 02Logo and its variations
  3. 03Color palette and typography
  4. 04Graphic elements and patterns
  5. 05Brand guidelines

Frequently asked questions

What's the difference between a logo and a visual identity?

The logo is one part of the visual identity. The identity also includes colors, fonts, graphic elements and the rules for using them consistently.

Do you redesign existing brands?

Yes. We can modernize your current brand while keeping the recognition it already has, or create a new one from scratch.

How long does the project take?

It depends on the scope, but a complete project usually takes a few weeks, including revision rounds.

Shall we talk about your project?

Tell us what your company needs and we'll put together a tailored proposal.

Request a quote